Good Charts：The HBR Guide to Making Smarter, More Persuasive Data Visualizations
作者: Scott Berinato
出版社: Harvard Business Review Press
副标题: The HBR Guide to Making Smarter, More Persuasive Data Visualizations
定价: USD 35.00
Datavizthe new language of business
A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication.
For a long time dataviz” was left to specialistsdata scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could.
What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success.
In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980son the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping.